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The Washington Hispanic.
Seen in all the right places.
Mechanical Requirements
| Display Advertising
Rates | Ad Submission
Guidelines
In Washington, success lies in whom you know
and where you go. So if you want to reach the
city's powerful Latino market - now nearly 650,000
strong and growing rapidly - get acquainted with
Washington Hispanic. A respected part of the community
since 1994, Washington Hispanic is the key to
reaching this largely untapped group of consumers
with substantial, rising buying power.
Metro-area Hispanics rely on the paper to deliver
international, national and local news each week
in Spanish, their language of choice. Advertising
in this independent, award-winning publication
substantially increases the chances Hispanic consumers
will buy your product - studies show that 94 percent
of those who read Hispanic print media use the
publication for shopping decisions.
So to increase your standing in the nation's
capital, advertise in Washington Hispanic. And
be seen in all the right places.
Widespread Audience
Washington Hispanic is the only independent Spanish-language
newspaper serving Washington, D.C., and surrounding
areas, home to nearly 650,000 Hispanics. The paper
has a high profile throughout the metro area:
- 105,000 estimated readers.
- 35,000 copies printed each week-Friday
- 950 points of distribution in the District
of Columbia, suburban Maryland, Northern Virginia
and Baltimore.
Available in boxes at 60 Metro stations and
in key positions throughout the city.
MARKET DATA
| Hispanic population in Washington
D.C. |
44,953* |
| Hispanic population in Virginia |
329,540* |
| Hispanic population in Maryland |
227,916* |
| Total Hispanic
population |
602,409* |
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MECHANICAL
REQUIREMENTS
(Revised January 1/04)
R.O.P. Broadsheet
Live matter area 11.967 x 21.5 inches
(6 columns by 21.5 inches)
85 line screen for halftones
Broadsheet (25"
Web) Measurement
1 column 1.883"
2 columns 3.9"
3 columns 5.917"
4 columns 7.95"
5 columns 9.967"
6 columns 11.967"
The most commonly
used ad sizes are:
Full page 6c. x 21.5"
1/2 page 6c. x 10.5"
1/3 page 6c. x 15 1/3"
1/4 page 3c. x 10.5"
1/8 page 3c. x 5.25"
1/12 page 2c. x 5.25"
1 column 1c. x 1"
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Display
Advertising Rates 2004
| Local |
National |
| OPEN RATE $25.00 |
OPEN RATE $30.00 |
| 400 inches 23.00 |
8 insertions 28.00 |
| 800 inches 21.00 |
16 insertions 26.00 |
| 1,000 inches 17.00 |
26 insertions 22.00 |
| 1,200 inches 15.00 |
52 insertions 20.00 |
Agency Commission
A 15% Agency commission is allowed to all recognized
agencies.
Inserts
Free Standing Inserts are 62.50 per thousand.
Prime Advertising Page
Rates
For left or right center pages, add 15%.
For back cover page, add 20%.
Color Rates
2 colors $175.00
3-4 colors $500.00
Deadlines
Space reservations: Monday prior to publication
day.
Camera ready: Wednesday prior to publication day.
Copy for proof: Monday prior to publication day.
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AD
SUBMISSION GUIDELINES
To ensure that your ad will be printed as
you designed it, please follow these guidelines.
ELECTRONIC ADS
Please send electronic ads directly to ads@washingtonhispanic.com.
MOST RELIABLE FILE FORMATS:
- pdf - Portable Document Format (preferred)
- tif
- jpg
- eps
ACCEPTABLE FILE FORMATS:
- QXD - Quark Xpress 4.1 or earlier for
Mac
- Make sure all images and fonts are included
on the disk.
Washington Hispanic accepts Iomega Zip-Drive
disks - 100MB - or CDs.
AD SEND CODE:
dchis
CAMERA-READY ADS
Please send all camera-ready ads to this
address:
Washington Hispanic
2701 Ontario Rd. NW, Second Floor
Washington, D.C. 20009
Questions?
Please contact us with any questions.
Phone: 202-667-8881
Fax: 202-667-8902
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