The Washington Hispanic. We're seen in all the right places.

Mechanical Requirements | Display Advertising Rates | Ad Submission Guidelines

In Washington, success lies in whom you know and where you go. So if you want to reach the city's powerful Latino market - now nearly 750,000 strong and growing rapidly - get acquainted with Washington Hispanic. A respected part of the community since 1994, Washington Hispanic is the key to reaching this largely untapped group of consumers with substantial, rising buying power.

Metro-area Hispanics rely on the paper to deliver international, national and local news each week in Spanish, their language of choice. Advertising in this independent, award-winning publication substantially increases the chances Hispanic consumers will buy your product - studies show that 94 percent of those who read Hispanic print media use the publication for shopping decisions.

So to increase your standing in the nation's capital, advertise in Washington Hispanic. And be seen in all the right places.

Widespread Audience
Washington Hispanic is the only independent Spanish-language newspaper serving Washington, D.C., and surrounding areas, home to nearly 750,000 Hispanics. The paper has a high profile throughout the metro area:

• 135,000 estimated readers.
• 45,000 copies printed each week-Friday
• 2,000 points of distribution in the District of Columbia, suburban Maryland, Northern Virginia and Baltimore.

Available in boxes at 88 Metro stations and 600 positions throughout the city.

• Distribution is 45,000

MARKET DATA

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Display Advertising Rates 2006 Local National OPEN RATE$35.00 OPEN RATE $40.00 400 inches $33.00 8 insertions $38.00 800 inches $31.00 16 insertions $36.00 1,000 inches $27.00 26 insertions $32.00 1,200 inches $25.00 52 insertions $25.00 Agency Commission A 15% Agency commission is allowed to all recognized agencies. Inserts Free Standing Inserts are 62.50 per thousand. Prime Advertising Page Rates For left or right center pages, add 15%. For back cover page, add 20%. Color Rates 2 colors $175.00 3-4 colors $500.00 Deadlines Space reservations: Monday prior to publication day. Camera ready: Wednesday prior to publication day. Copy for proof: Monday prior to publication day.

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MECHANICAL REQUIREMENTS
(Revised January 1/05)

R.O.P. Broadsheet
Live matter area 11.967 x 21.5 inches
(6 columns by 21.5 inches)
130 lines screen for halftones

Broadsheet (25" Web) Measurement
1 column 1.883"
2 columns 3.9"
3 columns 5.917"
4 columns 7.95"
5 columns 9.967"
6 columns 11.967"

Quick price chart based on local open rate b/w:

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